{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/human-behaviour-change-myths-and-motivations","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"Join pack member Naomi for this candid catch up with \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.linkedin.com/in/jo-white-192b8823/\",\n    \"title\": \"Jo White\"\n  }), \"Jo White\"), \" and \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.linkedin.com/in/suzanne-rogers-8921484/\"\n  }), \"Suzanne Rogers\"), \", co-founders of \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://hbcforlife.org/\"\n  }), \"Human Behaviour Change for Life\"), \", their journeys have been (by their own admission) \\u201Cwiggly.\\u201D But those winding paths have led them to a shared mission: understanding how human behaviour shapes outcomes for animals, teams, and organisations.\"), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.youtube.com/watch?v=LOS4fBLGXX8\"\n  }), mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/5wl3ruw8j73VCNNnh2Ag0Q/1096f1a50c1eb5d25a94463a66bdd0a0/Screenshot_2026-04-22_at_13.57.04.png\",\n    \"alt\": \"PetsApp Podcast with Human behaviour Change for Life\"\n  })))), mdx(\"h1\", null, mdx(\"a\", _extends({\n    parentName: \"h1\"\n  }, {\n    \"href\": \"https://www.youtube.com/watch?v=LOS4fBLGXX8\"\n  }), \"Listen Now \"), \"\\u25B6\\uFE0F\"), mdx(\"p\", null, \"Join Naomi, Jo, and Suzanne for a conversation that goes beyond theory\\u2014and into the real, human side of working within the veterinary sphere. Discover how your client experience mirrors your team culture. Because when we understand behaviour, we unlock better outcomes for patients, clients, teams and the profession as a whole\"), mdx(\"h1\", null, \"Key Take Aways \\uD83E\\uDEF4\"), mdx(\"p\", null, \"Because real change doesn\\u2019t happen through information alone\\u2014it happens when people understand, connect, and follow through. Jo and Suzanne\\u2019s work centres on helping the whole practice. In this session learn how to:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Translate knowledge into action\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Improve communication with clients\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Build stronger, more aligned teams\")), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.youtube.com/watch?v=LOS4fBLGXX8&t=74s\"\n  }), mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/7HocLjn756C20wqt6ZgLjv/0fd87a25f4277b85176b0eecfc61442d/Screenshot_2026-04-22_at_13.59.18.png\",\n    \"alt\": \"Jo White and Suzanne Roger\"\n  })))), mdx(\"h2\", null, \"Guest Bios\"), mdx(\"p\", null, \"Human Behaviour Change for Life cofounder Jo White is a passionate change maker, Jo applies the science of human behaviour change to create meaningful, measurable improvements for animals, people, and the planet. With a proven track record of translating complex challenges into practical, evidence-based solutions, Jo brings a systems-thinking approach to every project - whether it\\u2019s designing behaviour change interventions, leading campaigns, or developing educational strategies.\"), mdx(\"p\", null, \"Jo\\u2019s work spans behaviour change, research, campaigning, advocacy, communications, and training, with a particular specialism in animal welfare. From grassroots initiatives to international programmes, Jo has delivered sustainable impact through thoughtful planning, stakeholder engagement, and creative problem-solving.\"), mdx(\"p\", null, \"The other half of this dynamic duo Suzanne Rogers has spent the past 15 years as a specialist consultant in animal welfare and human behaviour change. Prior to this, she held various roles that collectively shaped her path to becoming the co-director of HBCL alongside Jo. 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But this conversation highlights a different truth:\"), mdx(\"p\", null, \"\\uD83D\\uDC49 Outcomes aren\\u2019t just driven by clinical decisions\\u2014they\\u2019re shaped by people.\"), mdx(\"p\", null, \"That includes:\"), mdx(\"p\", null, \"How clients understand and act on advice\\nHow teams communicate under pressure\\nHow decisions are made in complex, emotional situations\"), mdx(\"p\", null, \"Even the best clinical plan can fall short if the human side isn\\u2019t working.\"), mdx(\"h1\", null, \"Additional Learning\"), mdx(\"p\", null, mdx(\"img\", _extends({\n    parentName: \"p\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/2peIOJBntPF0MUaa9Djrwy/ae76da395eb15834f0a9c0da0b609b3b/Screenshot_2026-04-22_at_13.50.36.png\",\n    \"alt\": \"Tomorrow's WOW\"\n  }))), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.youtube.com/watch?v=zbby9HkLycE&t=14s\"\n  }), \"The veterinary client journey\"), \" refers to every interaction a pet owner has with a veterinary practice. It begins the moment they search for a clinic and continues long after the appointment ends.\"), mdx(\"p\", null, \"[\", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://hbcforlife.org/hbc-fest/\"\n  }), mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/5twCxjOhPCRRAfSiXTD0Md/6e2d1b3a5ec60023052dbf1cfcb9a2fa/Screenshot_2026-04-22_at_14.09.31.png\",\n    \"alt\": \"Screenshot 2026-04-22 at 14.09.31\"\n  })))));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"Join pack member Naomi for this candid catch up with  Jo White  and  Suzanne Rogers , co-founders of  Human Behaviour Change for Life…"}},"showOnSearchEngines":true,"publishedDate":"2026-04-22T09:00+01:00","slug":"human-behaviour-change-myths-and-motivations","title":"Human Behaviour Change: Myths and Motivations","excerpt":{"excerpt":"Join pack member Naomi for this candid catch up with [Jo White](https://www.linkedin.com/in/jo-white-192b8823/ \"Jo White\") and [Suzanne Rogers](https://www.linkedin.com/in/suzanne-rogers-8921484/), co-founders of [Human Behaviour Change for Life](https://hbcforlife.org/), their journeys have been (by their own admission) “wiggly.” But those winding paths have led them to a shared mission: understanding how human behaviour shapes outcomes for animals, teams, and organisations."},"author":"Naomi Jenkins","createdAt":"2026-04-22T13:10:47.303Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/7san4tv6QPkHGGPwCvhLiF/6445df456c8496232eed5f0491b35db3/Screenshot_2026-04-22_at_12.55.57.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9059674502712478,"src":"//images.ctfasset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The  veterinary client journey  refers to every interaction a pet owner has with a veterinary…"}},"slug":"the-veterinary-client-journey-how-practices-can-turn-everyday-care-into-wow","title":"The Veterinary Client Journey: How Practices Can Turn Everyday Care Into “WOW” Experiences","author":"Dr. Thom 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