{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/pandemic-pets-how-to-re-engage-covid-boom-clients","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"The so-called \\u201Cpandemic pet boom\\u201D has now matured into something very different: a senior pet wave.\"), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.rvc.ac.uk/small-animal-vet/news/lasting-lockdown-love-rvc-research-identifies-that-problem-behaviours-are-damaging-the-owner-dog-relationship-as-pandemic-puppies-reach-young-adulthood\",\n    \"title\": \"Pandemic Pets\"\n  }), \"Recent data shows\"), \" that around 50% of dogs in the UK and USA are now over 7 years old, while puppies under one year old make up just 3.6% of the UK dog population, down from 23% during lockdown. In the US, puppies now represent only 7\\u20138% of the dog population, compared to around 11% in 2018.\"), mdx(\"p\", null, \"In short, the puppy boom has ended and veterinary practices are now managing a growing population of older, higher-need pets with more complex health requirements.\"), mdx(\"p\", null, \"Yet at the same time, many clinics are seeing something unexpected: lower-than-normal visit frequency and a rise in lapsed compliance.\"), mdx(\"h2\", null, \"Why have pethealth demands dropped after COVID?\"), mdx(\"p\", null, \"During lockdown and the immediate post-pandemic period, veterinary clinics were overwhelmed with unprecedented demand. However, over the past two years, many practices have returned to being \\u201Copen for new clients\\u201D a clear sign that regular engagement patterns have shifted.A key driver behind this change is compliance and a decline in preventive care compliance rates across the UK and USA\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Annual vaccinations\\nCats: 28\\u201363% (UK), 35\\u201340% (USA)\\nDogs: 58\\u201381% (UK), 65\\u201370% (USA)\")), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Annual health checks\\nCats: 55\\u201360% (UK), 57% (USA)\\nDogs: 84% (UK), 74% (USA)\")), mdx(\"p\", null, \"While these figures vary by region, the pattern is consistent: a significant proportion of pets are not receiving consistent preventive care. Around 25% of pets have not been seen by a veterinary clinic for over 14 months. These pets also have no future appointments booked. This is not simply a scheduling issue, it is a re-engagement challenge.\"), mdx(\"h2\", null, \"The \\u201Cpandemic pet behaviour shift\\u201D no one is talking about\"), mdx(\"p\", null, \"During the COVID boom, pet owners were effectively allowed to go \\u201Crogue for a hot minute\\u201D. Routine care was disrupted. Vaccination schedules were delayed. Preventive visits were deprioritised in favour of urgent or reactive care. Many new pet owners were navigating everything for the first time, often without established veterinary routines. And that survival behaviour has had a lasting impact:\"), mdx(\"p\", null, \"Some owners never fully reset their annual care habits, others became accustomed to fewer routine visits and many now underestimate the importance of preventive check-ups. And critically, this has also changed perception of cost and received value.\"), mdx(\"p\", null, \"We like to think clients make rational decisions. They don\\u2019t. They choose based on:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Trust\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Perception\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Convenience\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Recommendation\")), mdx(\"p\", null, \"When routine care was interrupted, preventive visits became less \\u201Chabitual\\u201D, and as a result cost became more visible and more questioned. Value shifted from \\u201Croutine necessity\\u201D to \\u201Coptional spend\\u201D in the eyes of some owners, most of whom can not evaluate clinical quality; which is fair - they've not had the training to and most of what is administered to their pets, happens out of sight and without fully being communicated to them. It's fair that they instinctively default to what they can see.\"), mdx(\"p\", null, \"So, why does re-engagement matters now? With pets now ageing out of the pandemic cohort, the stakes are higher. Most pets are good at masking pain and illness and with older pets are more likely to develop chronic conditions they will inevitably become more expensive to treat if health issues are caught late.\"), mdx(\"p\", null, \"Re-engaging lapsed COVID-boom clients is not just about retention, it is about preventive healthcare outcomes.\"), mdx(\"h2\", null, \"Turning data into action: Re-engagement campaigns\"), mdx(\"p\", null, \"Having data on lapsed clients is only valuable if it leads to action. Using \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.com/features\"\n  }), \"CRM tools such as PetsApp\"), \", clinics can create targeted re-engagement campaigns that separate messaging for cat and dog owners, improving relevance and response rates.\"), mdx(\"p\", null, \"Segment: Lapsed cat owners\"), mdx(\"p\", null, \"Campaign goal: Reconnect clients and reintroduce preventive care importance\"), mdx(\"p\", null, \"Example messaging approach:\"), mdx(\"p\", null, \"Subject: We\\u2019ve been missing {{patients}} \\uD83D\\uDC31\"), mdx(\"p\", null, \"Hi {{clientFirstName}},\"), mdx(\"p\", null, \"It\\u2019s been a while since we last saw {{patients}} at {{clinicName}}, and we wanted to check in.\"), mdx(\"p\", null, \"Cats are experts at hiding discomfort, which means issues can develop quietly over time. A routine wellness check helps us catch early signs of disease before they become more serious.\"), mdx(\"p\", null, \"At a typical feline health check, we focus on:\"), mdx(\"p\", null, \"Kidney health and weight monitoring (key indicators of chronic disease)\\nDental health (including hidden conditions like resorptive lesions)\\nVaccination protection, even for indoor cats (e.g. FeLV and cat flu)\"), mdx(\"p\", null, \"We\\u2019re here to help {{patients}} stay well for the long term. If you\\u2019re ready, you can book an appointment directly through the button below, or chat with us if you have any questions.\"), mdx(\"p\", null, \"The {{clinicName}} Team\"), mdx(\"p\", null, \"Segment: Lapsed dog owners\"), mdx(\"p\", null, \"Campaign goal: Re-establish routine preventive care and early intervention mindset\"), mdx(\"p\", null, \"Example messaging approach:\"), mdx(\"p\", null, \"Subject: We\\u2019ve been missing {{patients}} \\uD83D\\uDC36\"), mdx(\"p\", null, \"Hi {{clientFirstName}},\"), mdx(\"p\", null, \"It\\u2019s been a while since we last saw {{patients}} at {{clinicName}}, and we just wanted to check in.\"), mdx(\"p\", null, \"Dogs are incredibly good at hiding discomfort, which is why routine check-ups are so important. They allow us to identify early signs of conditions such as arthritis, heart disease, and dental problems \\u2014 often before symptoms become visible.\"), mdx(\"p\", null, \"At a typical wellness exam, we focus on:\"), mdx(\"p\", null, \"Baseline health checks (weight, mobility, heart and overall condition)\\nDental health (preventing systemic disease linked to periodontal issues)\\nVaccination protection (including Parvovirus, Distemper, and Leptospirosis)\"), mdx(\"p\", null, \"Our goal is to keep {{patients}} happy, active, and healthy for as long as possible.\"), mdx(\"p\", null, \"If you\\u2019re ready, you can book an appointment directly or reach out via chat if you\\u2019d like to discuss anything first.\"), mdx(\"p\", null, \"The {{clinicName}} Team\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Audience filters:\"), \"\\nFeline, Canine, Visited or Purchased the past 1100 days, but not the past 420 days, and no appointment booking the next 60 days. If your clinic may have invoiced clients without booking an appointment you can use the purchase filter instead.\"), mdx(\"h2\", null, \"The opportunity for veterinary practices\"), mdx(\"p\", null, \"The shift from lapsed-care to proactive care, offers pet owners the chance to re-engage, sahame free, whilst also shining a light on the value of care your team offers. \"), mdx(\"p\", null, \"Practices that focus on:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"proactive outreach\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"personalised re-engagement campaigns\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"clear communication of preventive value\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"and consistent recall systems\")), mdx(\"p\", null, \"\\u2026are best positioned to rebuild compliance and strengthen long-term client relationships.\"), mdx(\"h2\", null, \"Final thought: Where Should We Go From here?\"), mdx(\"p\", null, \"The pandemic created a generation of pet owners who entered veterinary care under unusual conditions. Now, as routines stabilise, the challenge is not acquisition it is re-engagement, education, and restoring preventive care habits.\"), mdx(\"p\", null, \"Pandemic pets are still very much part of the system. The difference now is that they need structured, thoughtful outreach to bring them back to the people best suited to give them, high quality and consistent care. - Their local veterinary team.\"), mdx(\"p\", null, \"If your clinic uses PetsApp please contact your PetsApp Customer Success Manager if you need any help with setting up lapsed clients CRM campaigns. Alternatively if you're yet to use PetsApp why not \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://meetings.hubspot.com/naomi-oikonomou/revenue-growth?uuid=8505ddfd-2d24-4fdc-b42d-4fbbc4023e76\"\n  }), \"book a personalised demo to learn more.\")));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"The so-called “pandemic pet boom” has now matured into something very different: a senior pet wave. Recent data shows  that around 50% of…"}},"showOnSearchEngines":true,"publishedDate":"2026-05-28T00:00+01:00","slug":"pandemic-pets-how-to-re-engage-covid-boom-clients","title":"Pandemic Pets: How to Re-Engage COVID-Boom Clients","excerpt":{"excerpt":"The so-called “pandemic pet boom” has now matured into something very different: a senior pet wave.\n\n[Recent data shows](https://www.rvc.ac.uk/small-animal-vet/news/lasting-lockdown-love-rvc-research-identifies-that-problem-behaviours-are-damaging-the-owner-dog-relationship-as-pandemic-puppies-reach-young-adulthood \"Pandemic Pets\") that around 50% of dogs in the UK and USA are now over 7 years old, while puppies under one year old make up just 3.6% of the UK dog population, down from 23% during lockdown. In the US, puppies now represent only 7–8% of the dog population, compared to around 11% in 2018.\n\nIn short, the puppy boom has ended and veterinary practices are now managing a growing population of older, higher-need pets with more complex health requirements.\n\nYet at the same time, many clinics are seeing something unexpected: lower-than-normal visit frequency and a rise in lapsed compliance.\n"},"author":"Nis Peter Lorentzen","createdAt":"2026-05-29T17:20:35.186Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/2EeZuHces6gatotaeB7OxA/7929724c81ee7662308419bf7d2d3358/Nis_Article.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"All any pet parent wants for their furry companions is to ensure that they live the longest, happiest and healthiest lives possible. As a…"}},"slug":"pet-wellness-plans-how-to-grow-pet-owner-compliance-through-preventative","title":"Pet Wellness Plans: How to Grow Pet Owner Compliance Through Preventative Care","author":null,"createdAt":"2024-05-27T14:40:44.127Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"What if your most powerful marketing strategy isn’t a campaign, but the culture you create? Marketing Mindset: Culture Versus Campaigns…"}},"slug":"marketing-mindset-culture-versus-campaigns","title":"Marketing Mindset: Culture Versus Campaigns","author":"Naomi 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The  veterinary client journey  refers to every interaction a pet owner has with a veterinary…"}},"slug":"the-veterinary-client-journey-how-practices-can-turn-everyday-care-into-wow","title":"The Veterinary Client Journey: How Practices Can Turn Everyday Care Into “WOW” Experiences","author":"Dr. Thom 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