How To Write Powerful Veterinary Job Ads: What Candidates Really Want 💪

We all know that in the veterinary industry we are facing a challenging job market. Currently there aren’t enough vets or RVNs to fill the overwhelming demand.

In such a crowded arena you have to stand out from the crowd!

To do this, you need to understand what candidates really want to see in a job ad. All of you have great things in your own practice that you can draw on to write an engaging advert. We’ll finish by discussing how can you communicate with applicants to achieve the outcome you’d like.

Key learning objectives:

💘 What attracts candidates to your role

🫡 What to include and what not to put in your job ad

😊 How to handle applications to achieve a positive outcome

Let's meet Dr Fiona Stephens 😍

Fiona has worked in the veterinary industry for more than 25 years. Having first completed a physiology degree from Oxford University, she then embarked on her veterinary studies and graduated from the University of Bristol in 1996. Fiona worked in clinical practice for 18 years with roles spanning large mixed practices, high-end small animal hospitals and charity work in the Bahamas (where she also managed to sneak in a stint as an underwater photographer!). She has a particular interest in imaging and completed a Postgraduate Certificate in Diagnostic Imaging. In 2014 she moved into management full-time and worked as a regional director before heading up recruitment for a large, family-owned veterinary group based in the south-east. Fiona joined VBD -publisher of Vet Times -as Head of Veterinary Connections in October 2021. She is passionate about effective communication and has completed a Specialist Diploma in Internal Communications from the Chartered Institute of Public Relations. Within communication, her areas of interest are voice, listening and dialogue, and their impact on engagement and retention.

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