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Advertising measurement on petsapp.co.uk

We ask permission before loading OpenAI’s advertising measurement pixel. Declining does not affect your ability to use the site or book a demo. You can change your choice using Advertising preferences at the bottom of any UK page where measurement is enabled.

What is measured

If you accept, the pixel measures page views and confirmed demo bookings so we can understand whether our ChatGPT ads are useful. On the practice workflow page, we also record whether a booking meets the independent UK companion-animal practice criteria you chose to confirm. That choice is optional and is separate from permission to measure advertising.

With your permission, OpenAI’s pixel automatically detects supported contact details entered into website forms, such as names and email addresses. It normalises and hashes these details in your browser before sending the hashes to OpenAI to help match a demo booking to an ad. Hashes are still personal data. Raw names and email addresses are not sent through this matching process.

The pixel also handles technical information such as the page address, browser information and advertising attribution identifiers. Our conversion events do not include your practice name, messages or pet details. We send events with the pixel’s opt-out flag to restrict their use for personalised advertising.

Cookies and stored choices

  • __oppref: an advertising attribution identifier, stored for up to 30 days after it is captured.
  • __obref: a randomly generated browser identifier, stored for up to 365 days after creation.
  • petsapp:advertising-consent:v2: your accept or decline choice, stored in your browser for 180 days so we can respect it.

Withdrawing permission stops future advertising measurement and removes the pixel cookies. It does not undo information already sent. Browser settings may shorten these storage periods. Cookie lifetimes are separate from OpenAI’s retention of received information.

Who receives the information

OpenAI receives advertising measurement information when you consent. Read OpenAI’s Privacy Policy for its data handling and international transfer information. PetsApp’s Privacy Policy explains our wider use of data and your rights. Contact data@petsapp.com with questions or requests.