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Marketing Your Veterinary Clinic Online-Offline: How to Curate a Seamless Pet Care Experience

In an era where more than half the veterinary profession want to leave the industry as they feel overworked and under-appreciated, the last thing most veterinary teams want to be told is that they now also need to onboard their practices' online presence too. But what about if what was being asked was less a sneaky slide of hand to present you with even more work to do (in multiple realities) and instead a supportive extension to help lighten the load of your existing physical services and daily tasks.

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Happiness: The Key to Recruitment and Retention Success 💙

Recruiting veterinary professionals has become increasingly difficult. It takes considerably longer to find suitable candidates, and the number of applicants has also dwindled significantly. However, there exists a distinct group of practices unfazed by the recruitment and retention challenges faced by many others. Somehow, they receive a steady stream of unsolicited résumés from highly qualified candidates, while their existing employees exhibit exceptional loyalty, rarely seeking opportunities elsewhere.

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How to Tag in PetsApp: A Customer Success Master Class

This Masterclass on how to tag in PetsApp, comes from the Customer Success Manager and Vet Tech Jerica Tarquinio. Tagging is a really great way to organize incoming chats and queries, allowing you to prioritize and triage medication requests, appointment requests, or non-urgent questions by separating them into different boxes or topic tags.

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CE-Credited: Mastering the New Veterinary Business Model 💎

A bite sized session, covering the ways in which to master the new online-offline veterinary business model and how to strike the perfect balance between quality, cost and convenience in order to revolutionise a clinic's ability to better serve both the needs of its team members and clients, whilst also being able to compete with online disruptors looking to disenfranchise the industry from being able to offer convenient, affordable services at a profit.

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Effective Communication in Veterinary: Understanding Pet Owner Psychology 💬

Pricing can often feel like a dirty word in veterinary. But have you ever stopped to consider the psychology of your pet owners and the way in which they select products to purchase for their pets or how they decide which services to sign up to? One of the greatest obstacles in selling the services and products we provide as veterinary teams is feeling that clients need a huge amount of persuasion to pay for the work that we do, regardless of your role in practice, or the value of the services you're providing.

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PetsApp News: Now Introducing PetsApp Loyalty Plans

Now introducing PetsApp Loyalty Plans. Foster customer loyalty, increase customer satisfaction, and drive repeat business through offering additional value and thanks, via your own, tailored rewards plan. With the freedom to organize seasonal promotions to encourage repeat custom and even drive visits towards lower footfall periods.

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Village Vets Formby 🎙 The PetsApp Together Podcast Special

Join Village Vets Formby Directors Kate Higgins and Howard Goatley in conversation with Thom at Somerford Hall. The trio discuss everything from the [Theory of Constraints](https://petsapp.com/blog/theory-of-constraints) to how continuing to identify your one true bottleneck can help you to consistently improve the overall experience offered by your clinic, and the advocacy it receives in return.

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3 Tips to Assist Veterinary Businesses with Building a Successful Digital Road Map

A digital roadmap is an easy to follow plan of steps an organisation can follow to achieve both their short-term and long-term goals online. It begins by understanding the needs of the business in order to build a strategy that can be layered into its existing business plan. Whether you're starting out afresh or looking to refresh your current online strategy these 3 tips will assist you with building a successful digital Road Map for your veterinary business.

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From Clients to Advocates: A PetsApp Customer Success Master Class ⭐️

Cultivating a seamless transition amidst change, fostering vibrant user communities, and harnessing the power of Net Promoter Score (NPS) - join our panel of veterinary experts as they unravel the intricacies of achieving a 5/5 status from pet owners every time. Discover actionable insights that will revolutionize your approach to customer engagement and satisfaction

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Liv Oginska: Being a Leader is Hard

In this week's guest blog post Liv Oginska of Human Savvy discusses why many feel being a leader is hard. Walking through her years of experience as both a vet and EQ coach, Dr Oginska will offer both insights and hacks for tackling those feelings of hardship as a leader.

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AI 101: What You Need to Know About AI in Veterinary Medicine 👾

Artificial intelligence is already seamlessly integrated into many areas of our lives. Our professional lives will soon be similar, with the enormous potential of AI to impact veterinary education, practice workflows, diagnosis and treatment of disease, the health of our patients, and wellbeing of our teams. But what do we need to know about this new technology to ensure these impacts are positive and that the benefits of this technology outweigh the risks.

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The Vet Station: PetsApp Together Podcast Special 🎙

The PetsApp Podcast, a 'Together' special with Vanessa Waite from The Vet Station. Filmed on location at Somerford Hall. Join Thom and Vanessa at our last PetsApp Together event and find out how Vanessa has rewritten the veterinary start up manual and penned her own modern day classic aided by PetsApp. Combining the best of both clicks and bricks, old school and new school. Learn how to replicate what Vanessa and her team have done as well as discover ways in which to incorporate a hybrid veterinary service in your clinic, with ease via PetsApp.

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The EQ Advantage: Leveraging Emotional Intelligence for Innovation in Veterinary Culture 🐙

Be one of the first few to get an early bird ticket to our webinar on Wednesday 9th August with our panel expert speakers on emotional intelligence in veterinary. Joining us, we have Olivia Oginska – veterinarian, speaker, positive psychology coach, a certified workplace conflict mediator and an emotional intelligence specialist, Sonja Olson – founder of wellness platform, Heartstorming Wellness, and Sophie Eaden – an equine veterinarian and a lecturer in Veterinary Clinical Practice.

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Artificial Intelligence (AI) in Veterinary: Guest Blog

Tele-radiology experts VetCT have been exploring the history and development of Artificial Intelligence (AI) in veterinary medicine, including its uses in small animal, farm and equine practice, radiology and veterinary education, and its potential impacts on the well-being of veterinary teams and the workforce.

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Fuel Versus Friction: Why Friction is More Important Than Fuel for Innovation

For many it is more instinctual to search for fuel to draw people in. This is mainly because we relate friction to slowing down, and fuel to powering you forward. But what if you’ve been looking at the two elements from the wrong perspective? Rather than trying to entice customers to where you feel most comfortable serving them, the fuel versus friction theory looks at identifying what blocks the essential interactions needed to complete a transaction. So, in the battle to successfully innovate, why is establishing your points of friction more important than generating fuel?

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