Blog

Join pack member Naomi for this candid catch up with [Jo White](https://www.linkedin.com/in/jo-white-192b8823/ "Jo White") and [Suzanne Rogers](https://www.linkedin.com/in/suzanne-rogers-8921484/), co-founders of [Human Behaviour Change for Life](https://hbcforlife.org/), their journeys have been (by their own admission) “wiggly.” But those winding paths have led them to a shared mission: understanding how human behaviour shapes outcomes for animals, teams, and organisations.

Together, they dive into the invisible moments that matter most—how emotion, expectation, and communication shape a pet parent’s perception of care. From designing smoother digital touch points to reimagining front desk dynamics, this episode will inspire you to look at your practice with fresh eyes.

Natalie opens up about the importance of advocating for your local veterinary community—not just for your practice, but for the people and pets who rely on you. As larger corporates continue to scale and standardise, independent teams have a unique opportunity to lead with values, create deep local ties, and tailor their care around community needs. "Veterinary care is, and always will be, a people-first profession. Independent practices can evolve by adapting to their communities, not by copying competitors." She also shares the benefits of creating a support network with other independents, mentoring new grads, and working collectively to safeguard the future of the profession.

Emphasizing the importance of authenticity and building trust with clients through transparent and consistent messaging. She also highlights the role of team collaboration in creating a cohesive marketing strategy that aligns with the clinic's values and goals. This episode offers practical tips and actionable advice for veterinary professionals looking to enhance their marketing efforts and connect more effectively with their client base.

In this session of the PetsApp Together Podcast Claire Cameron RVN and Naomi Oikonomou chat with Drs. Claire Grigson and Katie Ford on how to carve out a true path of empowerment. In this episode learn how to trail blaze, stress free through 2025, boldly and balanced.

Welcome to the brand new PetsApp Together podcast. In this month's episode, pack members Claire and Naomi dive into PetsApp’s latest advancements for veterinary practices. Discussing all the latest events and the launch of PetsApp's Customer Relationship Management (CRM) system and a prescriptions module that brings an exciting edge to our existing Home Delivery service (in the UK).

Join Village Vets Formby Directors Kate Higgins and Howard Goatley in conversation with Thom at Somerford Hall. The trio discuss everything from the [Theory of Constraints](https://petsapp.com/blog/theory-of-constraints) to how continuing to identify your one true bottleneck can help you to consistently improve the overall experience offered by your clinic, and the advocacy it receives in return.

The PetsApp Podcast, a 'Together' special with Vanessa Waite from The Vet Station. Filmed on location at Somerford Hall. Join Thom and Vanessa at our last PetsApp Together event and find out how Vanessa has rewritten the veterinary start up manual and penned her own modern day classic aided by PetsApp. Combining the best of both clicks and bricks, old school and new school. Learn how to replicate what Vanessa and her team have done as well as discover ways in which to incorporate a hybrid veterinary service in your clinic, with ease via PetsApp.

In this month's latest episode of our 'Hot Topics' series, pack member Naomi Oikonomou speaks to Becki Maher and Liv Oginska to discus emotional intelligence and just how much behavioural science can be used, successfully to actively but mindfully grow our businesses and the teams working within them.

In this episode with Jack Peploe and Mathew Wood, we discuss the increasing interest of veterinary practices in adopting new technology and practice management systems.

With over 20 years experience in recruitment, within veterinary Ella's daily mission is to utilise her wealth of experience to help match candidates to roles that will not only enhance their career paths but also the businesses that onboard them.

This episode, PetsApp co-founder and CEO Thom Jenkins speaks with Dr. Jessica May on the latest RCVS under care review.

This week, Thom is joined by Carla Finzel, qualified vet nurse and Alison Lambert, founder of OnSwitch. In this episode, they discuss: 💭 What is a District Veterinary Nurse? 👩‍⚕️ The Role of the District Veterinary Nurse and much more!

This week, Thom is joined by senior vet, locum and wellness writer Allisdhair McNaull. In this episode, they discuss Allisdhair's personal journey towards discovering wellness, and how mentoring can supercharge someone's veterinary career.

In this episode of the PetsApp Podcast, Thom is joined by Vet Stay Go Diversify's Ebony Escalona to discuss careers, retention and the skills needed to thrive in the profession.

Thom is joined by this week's guest, Melanie O'Donoughue (Founder, VetAssist). In this week's episode, they discuss Melanie's unique career story; her experience in veterinary practice design; and how the global pandemic has changed the way we think about the in-clinic customer journey.

What can we learn from thinking about clinics from the end-users perspective - the pet owner - and what does top quality veterinary service look like? Join Thom, and this week's guests (Howard & Kate, from Village Vet) as they discuss how best to offer a sterling customer experience.

Thom and this week's guest - Adrian, from Emerge Veterinary - dig in to the effect of the pandemic on veterinary leadership, how to resolve a leadership vacuum, and the importance of maintaining a growth mindset.

Thom chats to Dr. Ivan Zakharenkov (CEO, Veterinary Integration Solutions) about burnout - its effect on veterinary teams, who is most affected, and most importantly how organisations can reduce its damaging impact.

Lewis Martins talks with our CEO, Thom Jenkins about the challenges practices can face when recommending products and services.

Imposter Syndrome is defined as when an individual doubts their accomplishments and has a persistent, internalised fear of being exposed as a fraud. A common phenomenon among veterinary professionals. In this podcast, Katie shares her journey with us and her insight on how to beat imposter syndrome and get off the treadmill to nowhere!

Thom and Alison discuss how Covid-19 has turned the veterinary profession upside down. Yet lots of the changes we’ve rapidly adopted have brought benefits to clients and practice teams alike. So much so that we should be planning to retain the best bits of these new ways of working in order to further improve the customer experience. The world may have changed, but how clients want their care to feel has not.

Liz and Thom talk about breaking down the health taboos that many working vet team members are living with, and how we as a profession can better support individuals in the workplace.

In December last year, Anna was diagnosed with breast cancer. Luckily, thanks to a poster, she found the lump early. Throughout Anna's treatments she has been working on the idea of putting up a poster in every veterinary practice and vet school changing-room in the UK to remind people to check themselves.

Thom and Hannah discuss how Hannah decided to become a nurse. We look at the challenges of becoming a nurse and explore veterinary leadership. Finally, we discuss how the introduction of PetsApp has increased the job satisfaction for the nursing team and stops the games of phone tag with clients.

Thom and Billa discuss how Billa decided to become a vet. We look at the challenges of being a clinic owner and a veterinarian, and explore the incredibly successful introduction of virtual care at All Pets Vet Care. Finally, we discuss how virtual care is being used as part of preventative health plans.

Thom and Ellie discuss how Ellie decided to become a vet, and her journey to partnership at Castle Vets. We look at the challenges of being a clinic owner and a veterinarian, and explore the incredibly successful introduction of virtual care at Castle Vets. Finally, we discuss how virtual care is particularly relevant to our feline patients

In this, the first episode of OpenRoom Talks, Keyana is joined by Mike Jackson (Partner, the Pets'n'Vets Family) and Thom Jenkins (CEO & Co-Founder, PetsApp).