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How to Tag in PetsApp: A Customer Success Master Class

This Masterclass on how to tag in PetsApp, comes from the Customer Success Manager and Vet Tech Jerica Tarquinio. Tagging is a really great way to organize incoming chats and queries, allowing you to prioritize and triage medication requests, appointment requests, or non-urgent questions by separating them into different boxes or topic tags.

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PetsApp News: Now Introducing PetsApp Loyalty Plans

Now introducing PetsApp Loyalty Plans. Foster customer loyalty, increase customer satisfaction, and drive repeat business through offering additional value and thanks, via your own, tailored rewards plan. With the freedom to organize seasonal promotions to encourage repeat custom and even drive visits towards lower footfall periods.

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3 Tips to Assist Veterinary Businesses with Building a Successful Digital Road Map

A digital roadmap is an easy to follow plan of steps an organisation can follow to achieve both their short-term and long-term goals online. It begins by understanding the needs of the business in order to build a strategy that can be layered into its existing business plan. Whether you're starting out afresh or looking to refresh your current online strategy these 3 tips will assist you with building a successful digital Road Map for your veterinary business.

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Liv Oginska: Being a Leader is Hard

In this week's guest blog post Liv Oginska of Human Savvy discusses why many feel being a leader is hard. Walking through her years of experience as both a vet and EQ coach, Dr Oginska will offer both insights and hacks for tackling those feelings of hardship as a leader.

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Artificial Intelligence (AI) in Veterinary: Guest Blog

Tele-radiology experts VetCT have been exploring the history and development of Artificial Intelligence (AI) in veterinary medicine, including its uses in small animal, farm and equine practice, radiology and veterinary education, and its potential impacts on the well-being of veterinary teams and the workforce.

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Fuel Versus Friction: Why Friction is More Important Than Fuel for Innovation

For many it is more instinctual to search for fuel to draw people in. This is mainly because we relate friction to slowing down, and fuel to powering you forward. But what if you’ve been looking at the two elements from the wrong perspective? Rather than trying to entice customers to where you feel most comfortable serving them, the fuel versus friction theory looks at identifying what blocks the essential interactions needed to complete a transaction. So, in the battle to successfully innovate, why is establishing your points of friction more important than generating fuel?

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Talking Bacteria: How Quorum-Sensing Works

Quorum sensing is a bacterial cell to cell communication process that involves the production, detection, and response to extracellular signalling molecules. Bacteria "talk" to each other, using a chemical language that lets them coordinate defence and mount attacks.

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Quality, Cost & Convenience: Understanding the New Veterinary Business Model

This week Dr. Thom Jenkins explains how getting the balance between quality, cost and convenience can revolutionise a clinics understanding of just how competitive their veterinary business model can be. # Back to The Future In 2007 hoping to piggy back on to the ever increasing trend of 'pets', a group of marketers decided that the future of pet care was going to be robotic pets. Companion pets that wouldn't get sick, need walking or ever throw up on your pillow. However, fast forward just over 15 years and a global pandemic it turns out that there's something intrinsic to picking up the faecal matter of another species that we humans find therapeutic!

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Carving Out Your Own Career in Veterinary

A common theme this month has been the need for change within veterinary when it comes to how we recruit and retain our veterinary teams. With lots of talk both around how to attract the right candidates as well as how to carve out your own career in veterinary that is bespoke to you.

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AI: 5 Tips for Veterinary Professionals

Never has the field of veterinary medicine evolved as fast as it was forced to over the past decade. Much like the veterinary industry, the power of Artificial Intelligence (AI) is constantly growing. In today’s blog post, using insights from the pack we discuss 5 tips for veterinary professionals and the people and pets they serve .

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Maximise Client Retention Without Increasing Team Workload

It’s that age old question; how do we get more, without doing more? But could it be that the greatest hack there is you already have in your arsenal? Mastering pet owner communication through utilising reminders is a great way to get yourself in front of your clients without having to physically place yourself in front of them!

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Client Data and Privacy: Does PetsApp Own Your Clinic Data?

As more and more clinics switch to a hybrid online-to-offline offering to better serve their clients, fear around access, use and even ownership of private data has understandably also increased. As both service providers and service users it is good practice to maintain a high level of vigilance in protecting both your own privacy and the privacy of others. To address these concerns around client data, privacy, and ownership of clinic data the PetsApp pack have come together to create this easy-read article on client data and privacy to give you full clarity around permissions and data ownership.

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From Transactions to Relationships: Embracing the Membership Economy

Moving from transactions to relationships means shifting from a transactional way of doing business, where the primary focus moves from a one-time exchange of goods or services for money, to a more engaged approach, where the goal is to build long-term, mutually beneficial relationships with clients, often through the use of memberships or subscriptions.

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How to Use Tech to Enhance the Client Bond

How to use tech to enhance the client bond has become a hot topic in recent years and never more so than within the pet healthcare industry. In a recent webinar with PetsApp, Peter Weinstein the executive director of the Southern California Veterinary Medical Association and a veterinary coach at Simple Solutions for Vets discussed how to use tech to enhance the client bond.

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